UK: Planet Farms becomes first vertically farmed product stocked by Waitrose

Planet Farms' Fresh Everleaf is the first-ever vertically farmed salad range sold by Waitrose. It is a fusion of nature's wisdom, technology, and a deep Italian culinary heritage. Grown without pesticides or herbicides, the leaves are completely free from human touch until opened and enjoyed, maximizing freshness, quality, crispness, and flavor.

Since the leaves have never been touched or washed, they stay fresh and crispy in the fridge for at least 8 days. No chemical residue, less waste, and maximum freshness. The process also sets a new benchmark in sustainable food production with 95% less water used, a 93% reduction in soil occupancy, and 96% less fertilizer than in traditional agriculture.

Currently headquartered in Italy, this is the first time Planet Farms products are available in the U.K., and a major expansion is coming. In April 2025, Planet Farms announced an investment exceeding £25 million into a U.K.-based facility that will supply Waitrose directly. With 20,000 square meters of growing capacity, it will be one of the largest vertical farms in the world.

Finally, flavor remains paramount and is supported by a partnership with the oldest three Michelin-starred restaurant in Italy, Da Vittorio. Known for their uncompromising culinary standards, the Cerea family (chefs and owners of Da Vittorio) bring challenge, innovation, and a relentless pursuit of flavor through the mini-farm and R&D facility built on-site to supply the restaurant in Brusaporto and to test new recipes.